A blog about copywriting, written by professional freelance copywriter Justin P Lambert, based on the information provided at his main web hub, Words That Begin With You, found at http://justinplambert.net
Justin is available for copywriting and consultation along with ghostwriting, speechwriting and public speaking.
This is an age-old mantra of direct mail copywriters, but it translates equally well into nearly every other form of writing outside of some fiction. It seems like a really simple tip to put into practice, but it’s not always as easy as it seems.
