Saturday, December 11, 2010

Improve Your Copy by Eliminating Jargon

The more technical the subject of your project is, or the more your audience is limited to “insiders,” the greater the likelihood you’re going to fall into the use of jargon. But, limiting the amount of jargon you infuse into your copy is very important, especially if your audience includes any who may not be familiar with the words you’re using.

Read More...