The fact is, the world is absolutely overflowing with mediocre writing. Take a look at the flood of memos and e-mails that cross your desk daily, or the rash of less-than-appealing junk mail that fills your mailbox, and you’ll know what I mean. Someone, somewhere, took the time and probably invested the money to deliver their boring copy to your home or your workplace. So, chances are pretty good they’re doing okay with it as it is. Right?
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