A blog about copywriting, written by professional freelance copywriter Justin P Lambert, based on the information provided at his main web hub, Words That Begin With You, found at http://justinplambert.net
Justin is available for copywriting and consultation along with ghostwriting, speechwriting and public speaking.
The immortal company brochure is one of the three standard items every company feels is required in order to actually be “in business”. The other two, of course, are business cards and a logo. So, since it’s essentially a necessary piece of paper, millions of company brochures have been written, but I’d guess about 10% of them are worth reading.
